April 2011

April 2

Marios Schwab trunk-show

Marios Schwab trunk-show

For the first time designer Marios Schwab came from England to Moscow to present his new collection at Mercedes-Benz Fashion Week Russia. The trunk show of his Autumn-winter 2011-2012 collection was exclusively arranged for friends and customers of Tsvetnoy Central Market on the eve of the official one.
London-based, Austrian-Greek 33-year old Marios Schwab, a graduate from famous St. Martins Colleage of Art and Design, launched his label at London Fashion Week in 2006 and immediately got famed for complicated architectural style of clothing and unusual geometric prints. In 2009, Marios Schwab was offered a position of creative director in Halston, a restored American brand. Today the designer works in two brands concurrently and issues capsule collections for Topshop, Swarovski and Mykita.

Thus, the trunk-show was arranged on the 4th floor in a free format – the models just walked among the guests giving a rare chance to examine their outfit in details. Marios Schwab was inspired for creating this collection by an essay of Adolf Loos, an Austrian architect, who led for the fight against senseless decorations in the art. “Every cloth item is a masterpiece completed with the use of decorative elements”, - Marios explained to the visitors his approach to minimum décor in this collection. Though, the décor is not so simple. His collection distinguishes lace leather items: for the first time Schwab used a manual punching technology for clothing, which is traditionally applied for classic Oxford shoes. An interlaced into a fabric pearls and Swarovski elements combined with draperies feature the style peculiarity and create a single harmonic ensemble.
The guests of the trunk show were so delighted with Schwab’s aesthetic experiments with structure and combination of fabric that it was easy to express once appreciation to designer. Marios arrived with friends, one of them was Lulu Kennedy, a designer of Lulu&Co. Her long evening dresses are also very popular among our customers. They openly communicated with visitors and Marios answered with enthusiasm the questions about himself and the collection, as well as provided advices to those who could not make their choice as it was possible to order the favorite look only at this trunk-show long before arrival of that particular collection to the store.