The name of the brand is by mistake understood as "Make Up FOREVER". What the creators meant to say was "Make Up For EVERyone". The brand has an outstanding palette: 26 tones of make-up foundation, 14 - of concealer, 15 - of powder, and more than 100 of eye shadows. For several years only one model was shot for the advertising campaign - Olivia. From the beginning of the 2000s make-up artists created hundreds of
different looks on her face, showing how easily you can change using make-up. By the way, MUFE claim that they were the first to create printed cosmetics advertisement without retouch. I adore their concealer, HD base(especially for skin under the eyes), and their Super Lip Gloss is not at all sticky which is a big plus and is one of the softest lip gloss you will ever find in the stores.