The philosophy of Giorgio Armani is the perfection of style, handicraft and elegance. Armani places a flawless performance, perfection, accuracy, all the precious and rare upon a pedestal and due to this each of his creation is truly wonderful, and any touch with it becomes a unique experience.
Armani creates each fragrance with the skill of past-master. Fragrance like a beautiful dress haute couture is delightfully harmonious every moment.
Armani’s skill in working with fabrics has formed his unique approach to make-up, which he considers as the unique "clothing for the face." A decorative cosmetic of the brand, founded on the principles of professional stylists, have several patents and is world-famous for its special, luxurious textures and an infinite range of shades.
Italian fashion design doyen Giorgio Armani expanded his reach from textiles to cosmetics to create Giorgio Armani Beauty and Giorgio Armani Fragrances. Armani translated his extraordinary skills in texture and layering into a unique range of cosmetics to mimic the same effects of light and translucency as the diaphanous layers that form his pieces on the runway. Armani is the original creator of each of his fragrances, and believes that “fragrance is nothing without skin, and the meeting between the two is pure magic.” Just like the way he designs his fashion, he works on his beauty products.